Industry: winery

AI assistant for wineries and wine cellars

AI chatbot for wineries: it answers about tastings, cellar visits, accommodation and delivery from the wine list, at the weekend too. It forwards bookings and does not promise availability.

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Live before Christmas. Live within two working days, if we have access to edit your website or your web developer places the code snippet.

Short answer

A winery’s guests ask about the wine list, tasting packages, cellar visits and accommodation, typically at the weekend and in the evening. The assistant answers from the wine list and the winery’s website, and it can forward a booking request together with the contact details.

Source: own platform data, 90 days of usage, 8 July – 6 October 2026

What customers ask

  • What is the 2023 Olaszrizling like, dry or semi-sweet?
  • What do you recommend the rosé with, and at what temperature?
  • How much does the tasting cost, with how many wines and how long does it take?
  • Can we book a cellar visit for eight people on Saturday?
  • Is there accommodation at the winery, and how much is a night?
  • Can we bring our dog?
  • How many bottles can be ordered in one parcel, and is it breakage-proof?
  • When will the order arrive if I place it on Friday?
  • Do you give a discount on corporate gift packages?
  • Is there a wine tasting with dinner?

These are typical questions from the first weeks. 51.8 percent of visitor questions arrive outside business hours (1,686 questions, 21 customers in Hungary, CET, 8 July – 6 October 2026).

How the assistant answers

Example 1

AI assistant Artificial intelligence, not a human Example conversation

AI assistantArtificial intelligence, not a human

Sample conversation

Customer: We would like a tasting for six people on Saturday afternoon. Is there space?

AI assistant: Saturday tastings start at 14:00 and 17:00; the large tasting has six wines, lasts 90 minutes and costs HUF 9,500 per person. Availability is confirmed by the winery: please give your name, phone number and the time you would like, and they will get in touch within one working day.

Source: Tasting packages · Handoff: booking

Example 2

AI assistant Artificial intelligence, not a human Example conversation

AI assistantArtificial intelligence, not a human

Sample conversation

Customer: Which of your wines goes with lamb?

AI assistant: According to the wine list, the 2022 Kékfrankos (full-bodied, spicy, recommended at 14 °C) and the 2021 cuvée go with lamb stew or roast lamb. If you are looking for a lighter wine, the description recommends the 2023 rosé with grilled meats.

Source: Wine list · Food pairing

Example 3

AI assistant Artificial intelligence, not a human Example conversation

AI assistantArtificial intelligence, not a human

Sample conversation

Customer: How many bottles fit in a parcel, and what if one breaks?

AI assistant: A parcel can hold 6 or 12 bottles, in breakage-proof inserts. If it arrives damaged, you can report it with a photo within 48 hours, according to the delivery terms. Please give me your order number and email address; the winery will arrange the replacement.

Source: Delivery terms

What it does not do

  • It does not confirm free places or rooms if no booking system is connected: it can forward the request.
  • It does not rate other wineries’ wines, and it does not give health advice about drinking alcohol.
  • It does not check the buyer’s age: the ban on selling to under-18s is handled by the online store’s ordering process. It does not encourage drinking alcohol.
  • It does not give individual corporate prices: it can forward the request to the winery.

What we need from you

A 30-minute call, your website address and your documents (wine list, tasting and accommodation offers, delivery terms). Our onboarding team uploads the knowledge base; before go-live, we check it with ten test questions.

Live within two working days, if we have access to edit your website or your web developer places the code snippet.

Price

Chat AI starts from €14.90 / month excl. VAT, with a monthly allowance of 500 answered questions. Our services are for businesses only. Prices exclude VAT. EU businesses with a valid VAT number: reverse charge. Build it with us onboarding costs €200 excl. VAT, and is €100 excl. VAT with a 6-month contract and free with a 12-month contract, which also gives an 8 or 15 percent discount on the monthly fee. We send an email at 75, 90 and 100 percent of the allowance, with no surprise invoices.

Next step

Get a demo on my own website. Enter your website address. You can view the preview right away, and we send the link to the verified demo within 1 working day. The demo is free of charge, with no obligation to order.

The SmartAIAssist (formerly SmartAIChat) team works with you from onboarding to the review on day 30.

Sources

Restricted topics

What the assistant does not take on

What requires a specialist’s decision, it hands over: it can forward the question and the contact details to you. Details are in the main text, in the section on restricted topics.

One of our colleagues will answer this: please leave your contact details. The assistant can forward the question and the contact details to you; your colleague will get in touch using the details provided.

Reference from the industry · Chat AI

How they use it: Bíborka, the virtual hostess, helps hotel guests, restaurant visitors and wine buyers at the same time. She forwards accommodation enquiries to the reception together with the necessary details.

Mészáros Borház · winery, hotel and restaurant, Szekszárd

From the same industry

  • GENIUS Pincészet – winery, Villány wine region (Web AI, Chat AI)
  • Fecske Pince és Borterasz – winery and event venue, Monor (Chat AI, Web AI)
  • Frittmann Borászat – winery, Soltvadkert (Chat AI, Web AI)
  • Fischer Birtok – winery, Badacsony (Chat AI)
  • Cardium Borház – winery and event venue, Etyek (Chat AI)

All references. The descriptions show what the assistants are used for; they do not contain customer quotes.

Chat AI from €14.90 / month excl. VAT. Online store platforms: Shoprenter, UNAS, WooCommerce.

Customer questions

Frequent customer questions: winery

See it on your own website.

We send the link to the verified demo within 1 working day. The demo is free of charge, with no obligation to order.

FAQ

Winery

How does the assistant know what to answer?

From the wine list, the tasting and accommodation offers, the winery’s website, the delivery terms and the uploaded documents. From nowhere else.

What happens if they ask something there is no content for?

It does not guess. It asks for the customer’s contact details and can forward them to you. You see the question in the weekly summary, and you can teach it to the assistant with one click.

Do I need a web developer?

Only to place the code snippet, if we do not have access to the site. For Shoprenter, UNAS and WooCommerce online stores, the onboarding team does this.

How long until it goes live?

Within two working days, if we have access to edit your website or your web developer places the code snippet.

How much does it cost?

Chat AI is available in three tiers. Onboarding costs €200 excl. VAT, and is €100 excl. VAT with a 6-month contract and free with a 12-month contract, which also gives an 8 or 15 percent discount on the monthly fee. The exact figures are on the pricing page. Our services are for businesses only. Prices exclude VAT. EU businesses with a valid VAT number: reverse charge.

Does it indicate that artificial intelligence is answering?

Yes, in the header and in the first message, under Article 50 of the EU AI Act. The disclosure cannot be switched off.

Does the assistant check the buyer’s age?

No. The assistant answers questions; the ban on selling to under-18s is handled by the online store’s ordering process. It does not encourage drinking alcohol.

In the example conversations, the assistant's answers are given by artificial intelligence. Disclosure under Article 50 of the EU AI Act: "Artificial intelligence, not a human".