Glossary
Data retention – what does it mean?
Definition
Data retention: Data retention is the period for which the provider stores the conversations and the data they contain.
Conversations are needed for reports and for teaching the assistant, but because of the personal data they contain, a time limit is necessary.
How it works
Conversations are needed for the weekly summary and for teaching the knowledge base, so the provider stores them for a while. The time limit is needed because of personal data: after the deadline, the content is deleted.
An example at a company
The owner of an online store checks how long conversations with customers are kept. After the stated deadline the content is deleted, while the aggregate figures of the weekly summary remain. From this the owner sees what customers asked, and can teach the assistant an unanswered question with one click.
What this means for business leaders
Ask the provider for the number of days, and when the knowledge base is deleted at the end of the contract. Long retention is risky because of personal data; short retention weakens learning and reporting.
Check that retention and deletion match the privacy notice. If the deadline is not fixed, your company is responsible for the data that remains.
How we do it
Our retention period is 90 days; the data stays in the EU, including the model calls. The weekly summary shows what was asked, and an unanswered question can be taught with one click. After 90 days the conversation is deleted; the aggregate figures remain.
What should you do now?
Do you have a question about your own website or online store? Request a demo or see our pricing.